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Terms of Service

Last Updated: October 5, 2026

1. Acceptance of Terms

These Terms of Service ("Terms") govern your access to and use of Bakebug ("Bakebug," "we," "us," or "our"), a software platform operated by Bakebug Inc. ("Bakebug Inc.").

Bakebug serves two distinct groups: Store Owners, who create and operate stores using the platform, and Customers, who browse Bakebug-powered storefronts and may place orders as guests.

By creating a Bakebug account or using the Services as a Store Owner, you agree to these Terms and our Privacy Policy. Customers who place an order through a Bakebug-powered storefront agree to the provisions of these Terms that expressly apply to Customers, including provisions concerning the operation of the platform, communications, payments, third-party services, disclaimers, and limitations of liability.

If you do not agree to the Terms applicable to you, do not create an account, place an order, or use the Services.

2. Eligibility and Age Requirement

You must be at least 18 years old, or the age of majority in your jurisdiction, to independently create and operate a Store Owner account. If you are under the applicable age of majority, you may use Bakebug as a Store Owner only with the involvement and consent of a parent or legal guardian who agrees to be responsible for the account and its use.

Customers are subject to any age, eligibility, or other purchasing requirements established by the relevant Store Owner for particular products or services.

3. Store Owner Accounts

Store Owner accounts may be created using third-party authentication services, such as Google or Facebook, or other authentication methods made available by Bakebug.

Store Owners are responsible for maintaining the security of their account and for activity occurring through their account. Store Owners must provide accurate information and promptly notify Bakebug if they believe their account has been accessed without authorization.

Customers generally use Bakebug-powered storefronts without creating a Bakebug account. Customer information submitted through a storefront is handled as described in our Privacy Policy and may be accessible to the Store Owner responsible for that storefront.

4. Services & Store Owner Responsibilities

Bakebug provides software that allows Store Owners to create and operate online storefronts, manage products and orders, communicate with customers, and use related features made available by Bakebug (collectively, the "Services").

Store Owners may offer goods or services beyond baked goods where their sale and fulfillment are lawful in every applicable jurisdiction and permitted by the payment and other service providers they use. Some features may not suit every type of offering. Availability of a storefront or payment option does not mean Bakebug or a provider has approved a particular product or business.

Bakebug is a technology provider. Bakebug is not the seller of the products or services offered through a Store Owner's storefront and is not a party to the transaction between a Store Owner and a Customer.

Store Owners are solely responsible for their stores, products, services, customers, and transactions, including:

  • Complying with all applicable laws, regulations, permits, licenses, and local health and safety requirements.
  • Determining whether they are legally permitted to sell their particular products or services.
  • Providing accurate product descriptions, images, pricing, availability, fulfillment information, and other store content.
  • Accepting, preparing, fulfilling, cancelling, and refunding orders.
  • Providing customer service and resolving disputes with their customers.
  • Collecting, reporting, and remitting applicable sales, use, goods and services (GST), income, or other taxes, and deciding which tax rates apply to their sales. Bakebug does not determine whether a sale is taxable.
  • Obtaining and maintaining any required business licenses, permits, certifications, insurance, or industry-specific approvals, including food-safety approvals where applicable.
  • Establishing and honoring their own refund, cancellation, fulfillment, delivery, pickup, and product policies, subject to applicable law.
  • Ensuring that products, services, digital products, gift cards, subscriptions, presales, donations, and other offerings are lawful and accurately represented.
  • Complying with applicable privacy, consumer protection, advertising, anti-spam, telecommunications, and messaging laws.
  • Maintaining appropriate records of customer consent where required, including consent for marketing email and SMS communications.
  • Ensuring that communications sent through Bakebug are lawful, accurate, and appropriate for their stated purpose.

Bakebug does not independently verify whether a Store Owner has the licenses, permits, insurance, industry-specific approvals, tax registrations, or other authorizations required for its activities.

5. Customer Transactions

Customers purchase products and services directly from Store Owners. Bakebug provides the software through which those transactions may be initiated, recorded, communicated, or otherwise managed.

The Store Owner is responsible for the products or services advertised through its storefront, including their legality, quality, safety, availability, pricing, fulfillment, delivery, pickup, refunds, cancellations, warranties, and representations.

If you have a question, complaint, refund request, or other issue concerning an order, you should generally contact the Store Owner identified on the storefront or order communications.

Bakebug may assist with technical issues involving the platform but does not assume responsibility for the underlying transaction between a Store Owner and Customer.

6. Communications & Consent

Store Owner email: Bakebug may send Store Owners service-related emails concerning their account, security, billing, subscriptions, transactions, platform functionality, and other important operational matters. These communications may be sent when necessary to provide or administer the Services.

Customer transactional email: Bakebug and/or the relevant Store Owner may send customers transactional communications reasonably related to an order or requested transaction, such as order confirmations, receipts, status updates, fulfillment notifications, quote communications, payment reminders, and similar service messages.

Customer marketing email: Store Owners may send promotional communications to customers where they have a lawful basis to do so, including any consent required by applicable law. Customers may unsubscribe from marketing email using the unsubscribe mechanism provided in the message. To help Store Owners meet the identification requirements described below, Bakebug requires customer email marketing consent to be captured through a confirmed opt-in (the customer must affirmatively confirm the subscription themselves, for example by clicking a confirmation link sent to their email address). Bakebug does not provide a mechanism for a Store Owner to enroll a customer in email marketing on the customer's behalf, regardless of any consent the Store Owner may have obtained through other means.

Business mailing address: Before sending any marketing email, a Store Owner must provide Bakebug with a valid business mailing address (which may be a post office box or other business mailing address where permitted by applicable law — a home-based business is not required to disclose a residential address). Bakebug automatically inserts this address, a link to the Store Owner's store Contact page, and the unsubscribe mechanism into marketing emails sent through the Services. Unsubscribe links keep working for at least 60 days after sending, including after the customer record is merged or deleted, and the Store Owner must keep the address and Contact page valid for that period. The Store Owner is solely responsible for the accuracy of the address it provides, and for keeping it current. Bakebug acts only as the technical service provider transmitting these messages on the Store Owner's behalf and is not the sender or promoter of the Store Owner's marketing content.

Customer transactional SMS: Where available, a customer may provide a phone number and opt in to receive SMS notifications relating to an order or requested transaction. Such messages may include confirmations, order status updates, quote notifications, payment reminders, and similar transactional communications.

Customer marketing SMS: Where available, Store Owners may send promotional SMS communications only where they have a lawful basis to do so and have obtained any consent required by applicable law. Customers may withdraw SMS marketing consent by replying STOP.

Store Owners are responsible for ensuring that their customer communications comply with applicable law. This includes maintaining appropriate consent records and ensuring that marketing communications contain required identification, mailing address, and unsubscribe information. Depending on where a Store Owner's customers are located, this may include Canada's Anti-Spam Legislation (CASL), the U.S. CAN-SPAM Act, the UK Privacy and Electronic Communications Regulations (PECR), and Ireland's ePrivacy Regulations — each of which generally requires consent (where applicable), sender identification, a valid mailing address, and an unsubscribe mechanism in commercial electronic messages — and Australia's Spam Act 2003, which generally requires consent, accurate sender identification and contact information, and a functional unsubscribe facility.

Store Owners must not use transactional communications, order notifications, receipts, or other service messages as a means of bypassing applicable marketing-consent requirements.

Product alerts and checkout reminders: A Store Owner may enable a one-time back-in-stock alert requested by a customer, and one reminder for an unfinished checkout where the customer has agreed to that store's marketing including reminders. These messages do not enroll the customer in unrelated marketing. A completed order does not trigger an unfinished-checkout reminder. Customer order and quote page view times are best-effort indicators, not proof that a customer read the page.

7. SMS Platform

Bakebug may provide SMS functionality that allows participating Store Owners to communicate with customers through text messages.

SMS functionality is currently limited to supported storefronts and recipients using numbers within the North American Numbering Plan (NANP), including the United States and Canada. SMS functionality is not currently available for United Kingdom, Ireland, or Australia numbers, or for Store Owners in those countries.

SMS messages are delivered through third-party telecommunications providers, including Telnyx. Bakebug may manage sending numbers and messaging infrastructure on behalf of the platform. Store Owners do not necessarily obtain or control the underlying sending numbers.

Store Owners using SMS agree to:

  • Send messages only where they have the required consent or other lawful basis.
  • Maintain appropriate records supporting the consent or other lawful basis on which messages are sent.
  • Include legally required identification and opt-out information.
  • Keep the business name, mailing address, and contact details you provide for sender identification accurate, current, and your own, as described under "Marketing SMS sender identification" below.
  • Honor customer opt-out requests promptly.
  • Not use SMS for spam, harassment, fraud, illegal promotions, or prohibited content.
  • Comply with applicable telecommunications laws and carrier requirements.
  • Ensure that campaign and sample-message information submitted to messaging providers accurately reflects actual use of the platform.

Bakebug may suspend or terminate SMS functionality for accounts that violate these requirements, generate excessive complaints, create regulatory or carrier risk, or otherwise misuse the messaging platform.

Marketing SMS safeguards. Bakebug sends marketing SMS only to customers who have opted in to marketing texts from the Store Owner and have not opted out, only on weekdays between 10:00 AM and 5:00 PM in the recipient's time zone (excluding holidays), and no more than three messages to a number in any 24-hour period. Recipients who do not meet these conditions, or whose location requires sender details your store does not show, are skipped and not charged. Bakebug may change these safeguards at any time. They are operational measures, not legal advice or a guarantee that any campaign complies with the law, and they do not reduce the Store Owner's responsibility for their own communications. A Store Owner's correction to customer details is recorded as Store Owner supplied and does not override opt-outs, suppression, or other sending restrictions.

Marketing SMS sender identification. Each marketing text begins with the Store Owner's store name and includes one link to the Store Owner's store. Store pages opened through that link identify the Store Owner as the sender, using the business name, the contact email or contact form, and the phone number and business mailing address unless the Store Owner has chosen not to show them. The Store Owner chooses whether the mailing address and the phone number are each shown never, only on pages opened from their marketing texts, or always in their store footer and Contact page. Texts to Canadian numbers are sent only while the mailing address may be shown, together with a public email or phone number. Texts to U.S. numbers are sent only while the mailing address or phone number may be shown. By sending marketing texts, the Store Owner authorizes Bakebug to display these details to anyone who opens those links, for this purpose.

The Store Owner represents that the details they provide are accurate, current, belong to their business, and can be used to reach them. A mailing address may be a street address, post office box, or other valid postal address. The Store Owner must update these details promptly if they change and must keep them valid for at least 60 days after each marketing text. Bakebug relies on the details as provided and is not responsible for inaccurate, outdated, or unauthorized details supplied by a Store Owner.

Sixty-day retention. After a marketing text is sent to a Canadian number, the Store Owner cannot hide or remove their mailing address until 60 days after the last such text, although they may replace it with another valid address or change whether it is shown only on pages opened from their texts or always. For up to 61 days after the last marketing text, Bakebug keeps a record of the sender details shown and of the links used in the text. If during that period the Store Owner changes or removes those details, changes their store URL, removes the linked presale or event, deactivates their store, or closes or deletes their account, Bakebug may continue to show the most recent sender details at those links, and may redirect the store URL or keep it from being assigned to another store, until the period ends. This continues after account deletion and applies despite any other provision of these Terms about deleting account data.

Custom domains in marketing texts. If a Store Owner connects a custom domain, marketing texts may link to it. The Store Owner must keep that domain registered, renewed, and pointed at Bakebug as instructed for at least 60 days after their last marketing text that linked to it. If the Store Owner disconnects the domain during that period, they may choose to have Bakebug keep it forwarding to their store until the period ends, or to release it immediately. If the Store Owner releases the domain, lets it lapse, changes its DNS, or otherwise stops it from reaching Bakebug, the Store Owner alone is responsible for sender identification at links that used it, and Bakebug has no obligation to serve those links.

Campaign controls. Pausing or stopping a campaign prevents further submissions after the request takes effect; messages already submitted to a provider may still be delivered. Stopping is permanent, while a paused campaign may be resumed only while it remains eligible under Bakebug's campaign age and sending rules. Provider acceptance does not establish successful delivery.

Bakebug does not guarantee delivery of SMS messages. Delivery may be affected by carriers, telecommunications networks, filtering systems, recipient devices, regulatory restrictions, or other third-party systems.

8. Payments & Third-Party Payment Processors

Customer payments made through a Store Owner's storefront may be processed by third-party payment processors, including Square. The applicable payment processor is responsible for processing payment information and applying its own terms, policies, verification procedures, fraud controls, and dispute processes.

Bakebug does not directly process or store customers' full payment card information. Bakebug does not guarantee that any particular payment method or payment processor will remain available or that a payment will be approved.

Store Owners are responsible for maintaining their payment processor accounts and complying with the applicable processor agreements. Any payment disputes, chargebacks, holds, reserves, or processor restrictions are primarily matters between the Store Owner and the applicable payment processor.

Bakebug platform subscriptions for Store Owners are billed through Stripe. Stripe processes subscription payment information on Bakebug's behalf. For information about Stripe's handling of personal information, please see Stripe's Privacy Policy.

9. Subscription, Trial & Refund Policy

This section applies to Store Owners only. Bakebug may offer monthly and annual subscription plans and may change available plans or pricing from time to time, subject to applicable law and any commitments already made to subscribers.

Accounts created before December 1, 2026: Eligible accounts receive free access through December 31, 2026 at 11:59 PM UTC. No payment method is required to receive this free access.

Eligible Store Owners may select a paid plan and provide payment details before the free period ends. Selecting a plan before the end of the free period does not result in a charge before January 1, 2027 UTC unless Bakebug expressly states otherwise at checkout.

If an eligible Store Owner does not select a paid plan, Bakebug will not automatically charge them merely because the free period ends. Paid access will require an active subscription after the free period.

Accounts created on or after December 1, 2026: Bakebug may provide a 30-day free trial, or a 60-day trial for an eligible referred signup, requiring a valid payment method at checkout. Unless cancelled before the trial ends, the subscription will convert to the selected paid plan and billing will begin at the end of the trial period.

Merchant referrals: For eligible referrals attributed at signup on or after December 1, 2026, the referred merchant may receive a 60-day trial instead of the standard 30-day trial. The referring merchant earns one $4.99 USD promotional wallet credit after the referred merchant makes two successful monthly payments, or one annual payment followed by 30 days of subscription service. Trial invoices and payments covered entirely by credit do not count. Refunded or disputed qualifying payments may cause the reward to be reversed. Referral credits are not cash and cannot be withdrawn.

Before starting a paid subscription, the applicable price, billing interval, renewal terms, and any trial terms will be presented during the subscription process.

Billing currency: Bakebug subscription fees are charged in US dollars (USD) for Store Owners in every supported country. Your card issuer or bank may apply currency conversion or foreign transaction fees. Storefront prices and customer payments use the Store Owner's local currency and are separate from Bakebug subscription billing.

Cancellation: Store Owners may cancel a subscription through the available account or billing controls. Unless otherwise required by applicable law or expressly stated at cancellation, a cancellation takes effect at the end of the current paid billing period, and the subscription will not renew for another billing period.

Monthly plans: Monthly subscribers may cancel at any time. Unless applicable law requires otherwise, cancelling does not automatically create a right to a prorated refund for the unused portion of the current billing period.

Annual plans: Annual subscribers may cancel at any time to prevent renewal. Unless applicable law requires otherwise, cancelling after the applicable refund period does not create a right to a prorated refund for the remaining portion of the annual term.

Refunds: If a Store Owner is not satisfied with a newly purchased paid subscription, Bakebug will provide a full refund of the applicable subscription charge if the Store Owner contacts support@bakebug.com within 7 days of the initial charge for that subscription period. This refund policy does not limit any non-waivable rights available under applicable consumer protection law.

After the applicable 7-day refund period, subscription payments are generally non-refundable except where Bakebug chooses to provide a refund or where a refund is required by applicable law.

SMS wallet: Purchased wallet funds are used before promotional credits. On permanent account deletion, any remaining purchased wallet balance is refunded through the available payment method where possible; promotional credits expire without payment. Applicable law may require a different result.

To request a cancellation or refund, contact support@bakebug.com.

10. Account Access, Suspension & Data Retention

If a Store Owner's subscription expires, is cancelled, or otherwise becomes unpaid, Bakebug may restrict access to paid functionality. Bakebug may retain account and store data for a limited period after access ends so that the Store Owner may have an opportunity to reactivate the account, subject to applicable retention requirements and our Privacy Policy.

New accounts created on or after December 1, 2026 that never start a plan are scheduled for deletion 75 days after creation. Bakebug sends a warning about seven days before that date when an email address is confirmed. Starting a plan before deletion cancels that schedule. A merchant who requests account closure has a seven-day recovery window. Legacy free accounts that do not choose a plan after their grace period become dormant before their separate retention period ends. Financial records may be retained where required by law. When an account is deleted, its connected storefront domain and email sending domain are released from Bakebug's providers, except as described under "Sixty-day retention" and "Custom domains in marketing texts" for domains linked from recent marketing texts.

Bakebug may suspend or restrict an account where necessary because of non-payment, suspected fraud, abuse, security concerns, unlawful activity, messaging violations, or other violations of these Terms.

Bakebug does not guarantee that account data will remain available indefinitely after a subscription ends. Store Owners are responsible for maintaining their own appropriate backups of information they need to retain.

Store Owners may create named links to their storefront or products and see aggregate landing-page visit counts for each link. Counts are approximate and may include automated traffic; they are not a guarantee of unique visitors or sales.

11. Cookies, Local Storage & Tracking

Bakebug uses required browser storage and similar technologies for authentication, security, checkout, and core platform functionality. Bakebug may also provide optional analytics functionality where enabled and consented to.

  • Essential: Authentication and session technologies required to operate and secure the platform.
  • Functional: Browser storage used for features such as shopping carts, checkout progress, preferences, and navigation state.
  • Analytics: Optional analytics technologies, such as Google Analytics 4, where enabled with the applicable consent.

Further information about personal information, analytics, browser storage, and related technologies is provided in the Bakebug Privacy Policy.

12. User Content & Intellectual Property

Store Owners retain ownership of content they submit to Bakebug, subject to any rights belonging to third parties.

By submitting content to Bakebug, Store Owners grant Bakebug a worldwide, non-exclusive, royalty-free license to host, store, reproduce, display, transmit, process, and otherwise use that content solely as reasonably necessary to operate, maintain, secure, improve, and provide the Services.

Store Owners represent that they have the necessary rights to submit their content and that their content does not infringe third-party intellectual property, privacy, publicity, or other rights.

Bakebug and its licensors retain ownership of the Bakebug platform, software, interfaces, trademarks, branding, documentation, and other Bakebug intellectual property. Except as expressly permitted by these Terms, you may not copy, modify, distribute, sell, lease, reverse engineer, or otherwise exploit the Bakebug platform or its underlying software.

13. Prohibited Uses

You may not use the Services to:

  • Violate applicable laws, regulations, court orders, or third-party rights.
  • Send spam, unsolicited commercial communications, or unlawful SMS messages.
  • Use transactional communications to circumvent applicable marketing-consent requirements.
  • Harvest, scrape, sell, or collect personal information without authorization.
  • Engage in fraud, scams, deceptive practices, or unauthorized transactions.
  • Sell products or services that are illegal or prohibited by applicable law or by applicable payment or telecommunications providers.
  • Infringe intellectual property, privacy, publicity, or other third-party rights.
  • Upload malicious code, viruses, or other harmful software.
  • Attempt to gain unauthorized access to accounts, systems, or data.
  • Interfere with or disrupt the Services or associated infrastructure.
  • Circumvent usage limits, security controls, subscription restrictions, or other technical safeguards.
  • Use Bakebug's SMS infrastructure in violation of carrier or telecommunications-provider requirements.

14. Third-Party Services

Bakebug integrates with or relies on third-party services, which may include payment processors, authentication providers, messaging providers, email providers, analytics providers, hosting providers, and other infrastructure providers.

Third-party services may have their own terms, privacy policies, eligibility requirements, availability restrictions, and fees. Your use of a third-party service may be subject to those additional terms.

Bakebug is not responsible for the independent acts, omissions, policies, outages, restrictions, or decisions of third-party providers, except to the extent liability cannot lawfully be excluded.

15. Disclaimer of Warranties

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." BAKEBUG DISCLAIMS WARRANTIES NOT EXPRESSLY SET OUT IN THESE TERMS, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE EXTENT SUCH WARRANTIES MAY LAWFULLY BE DISCLAIMED.

BAKEBUG DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, COMPLETELY SECURE, OR AVAILABLE AT ALL TIMES. BAKEBUG DOES NOT GUARANTEE THAT PARTICULAR FEATURES, PAYMENT METHODS, EMAIL DELIVERY, SMS DELIVERY, THIRD-PARTY INTEGRATIONS, OR OTHER SERVICES WILL ALWAYS BE AVAILABLE.

Nothing in these Terms excludes or limits any warranty, guarantee, right, or remedy that cannot lawfully be excluded or limited under applicable law, including, for Store Owners in Australia, the consumer guarantees under the Australian Consumer Law where they apply.

16. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BAKEBUG INC., ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, BUSINESS OPPORTUNITIES, GOODWILL, OR DATA, ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS.

WITHOUT LIMITING THE FOREGOING, BAKEBUG WILL NOT BE RESPONSIBLE FOR LOSSES ARISING FROM FAILED OR DELAYED EMAIL OR SMS DELIVERY, THIRD-PARTY PAYMENT PROCESSOR ACTIONS, PAYMENT DISPUTES, CHARGEBACKS, PRODUCT QUALITY, PRODUCT SAFETY, ORDER FULFILLMENT, DELIVERY, CUSTOMER RELATIONSHIPS, OR A STORE OWNER'S FAILURE TO COMPLY WITH APPLICABLE LAW.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BAKEBUG'S AGGREGATE LIABILITY FOR DIRECT DAMAGES ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF:

  • The total fees actually paid by you to Bakebug for the Services during the twelve (12) months immediately preceding the event giving rise to the claim; or
  • CAD $100.

These limitations do not apply to liability that cannot lawfully be excluded or limited under applicable law.

17. Indemnification

To the fullest extent permitted by applicable law, Store Owners agree to defend, indemnify, and hold harmless Bakebug Inc. and its affiliates, officers, directors, employees, contractors, and agents from claims, damages, liabilities, losses, costs, and reasonable legal expenses arising out of or relating to:

  • The Store Owner's use of the Services.
  • The Store Owner's breach of these Terms.
  • The Store Owner's violation of applicable laws or regulations.
  • The Store Owner's products, services, or store content.
  • Communications sent by the Store Owner through the Services.
  • Transactions or disputes between the Store Owner and its customers.
  • Allegations that Store Owner content infringes third-party rights.

18. Suspension & Termination

Bakebug may suspend, restrict, or terminate a Store Owner's access to the Services where reasonably necessary to protect Bakebug, its users, third-party providers, or the Services, including where we reasonably believe that an account:

  • Violates these Terms.
  • Is being used for fraud or unlawful activity.
  • Creates a material security or abuse risk.
  • Misuses email or SMS functionality.
  • Fails to pay amounts properly owed to Bakebug.
  • Creates material risk to Bakebug or a third-party service provider.

Where reasonably practicable, Bakebug may provide notice and an opportunity to address the issue before termination. However, Bakebug may act immediately where necessary to address security, fraud, unlawful activity, abuse, or other urgent risks.

Store Owners may stop using the Services and cancel their subscription at any time through the available account controls.

Upon termination, the Store Owner's right to access the Services will end or become restricted as applicable. Provisions that by their nature should survive termination, including intellectual property, disclaimers, limitations of liability, indemnification, and dispute provisions, will survive.

19. Governing Law & Dispute Resolution

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-law principles.

Subject to applicable consumer protection laws and any rights that cannot lawfully be waived, disputes arising from these Terms or the Services will be subject to the courts of competent jurisdiction in Ontario, Canada.

Nothing in this section prevents a consumer from exercising rights or remedies that cannot legally be restricted by a contractual choice of law or forum.

20. Country Support & Geolocation

Bakebug currently supports Store Owners and storefronts in Canada, the United States, the United Kingdom, Ireland, and Australia. SMS functionality is currently limited to supported numbers in Canada and the United States. Available payment providers and payment methods vary by country.

Bakebug may use IP-based geolocation and browser-provided information such as language, locale, and timezone to provide localization, timezone defaults, phone-number formatting, and related user experience features.

Geolocation is provided for convenience and does not determine whether a Store Owner or Customer is legally permitted to conduct a particular activity. Store Owners remain responsible for complying with the laws applicable to their business and customers.

21. Changes to Terms

We may update these Terms from time to time. When we do, we will post the updated Terms on this page and revise the "Last Updated" date.

If we make a material change, we may provide additional notice, such as by email or a prominent notice within the platform, where appropriate.

Your continued use of the Services after an updated version becomes effective means that you acknowledge the updated Terms, to the extent permitted by applicable law. If you do not agree to a material change, you may stop using the Services and cancel your subscription.

22. Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision will be enforced to the maximum extent permitted by law or modified to the minimum extent necessary, and the remaining provisions will continue in effect.

23. No Waiver

If Bakebug does not immediately enforce a provision of these Terms, that does not mean Bakebug has waived the right to enforce that provision later. Any waiver must be made by Bakebug in writing or through an authorized platform action.

24. Entire Agreement

These Terms, together with the Bakebug Privacy Policy and any other legal notices or policies expressly incorporated into these Terms, constitute the agreement between you and Bakebug concerning your use of the Services.

For Store Owners, additional terms presented during a subscription or purchase process may apply to that particular transaction where expressly identified.

25. Contact

Questions about these Terms may be directed to support@bakebug.com.